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The Luca + Danni product line is nothing like Alex and Ani nor any of the other three expandable bangle brands that are listed in your letter. Last week, founder and CEO Fred Magnanimi sent a cease-and-desist letter to Alex and Ani executives, which reads in part: But Luca + Danni- which just appointed a former Alex and Ani exec as president-filed a complaint with the Federal Trade Commission. Creations), and Angelica Collection (Royal Chain) did not return requests for comment. These brands include, but are not limited to: Chrysalis, Wind & Fire, Angelica Collection, and Luca + Danni.Ĭhrysalis (now part of Richline), Wind & Fire (C.G. Such determination remains at Company’s sole discretion.įor clarification, companies that have the same look, feel and message as Alex and Ani would likely confuse a consumer to believe the competitive product is associated with Alex and Ani. In order to protect Company’s brand integrity, Authorized Retailer shall not carry products that have the same feel, look and message of the Alex and Ani brand. Using strikingly similar wording to Winther’s, the letter, signed by Key and another executive, quotes Alex and Ani’s authorized service agreement: Shortly after that story ran, we heard that Alex and Ani had also sent a warning to U.S. sales executives, Scott Key and Dan Sills, are Pandora vets.) The controversy even made the local consumer press, where Winther claimed that Adcock made similar decisions when she held his spot. (It is seemingly not unusual for executives to work for rival charm brands: Two of Alex and Ani’s leading U.S. The note came after Karin Adcock, the former head of Pandora Australia, announced she was introducing the positive-energy line in Australia and New Zealand. “Under the terms of your Pandora authorized retailer agreement,” said a letter to Down Under retailers signed by Pandora Australia president Brien Winther, “you must not sell any products that could reasonably be regarded as competing products.” In late December, we ran a story based on reporting from Jeweller magazine, that said Pandora was warning its Australian retailers not to carry Alex and Ani. Should brands try to stamp out competition-or welcome it?